lauren ASH's story

 
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Lauren Ash is a wellness visionary, yoga and meditation guide, engaging speaker and creative writer, and founder and executive director of the culture-shifting lifestyle brand synonymous with black women’s wellness—Black Girl In Om.

Lauren’s contributions to the world ultimately reflect what she once needed and didn’t see. From the BGIO podcast—which has reached more than one million listeners—to self-care sessions, her leadership in creating and cultivating meaningful experiences and content for a hugely marginalized community illuminate the compassion, care, and belonging that she affirms all women of color are deserving of. Since founding the leading platform for women of color on their wellness journeys in 2014, OWN, Nike, MAKE UP FOREVER, Wanderlust, HBO, and SXSW have partnered with Lauren—recognizing her as a trailblazer in contemporary wellness and having a tremendous influence on modern beliefs about mindful living and beauty.

And her contributions are resonating with everyone—Lauren was recently named “a leading voice in the healthy-living world” by Well+Good, recognized as one of ESSENCE’s Woke 100, declared “one of the most important voices in the wellness industry” by Shape, and affirmed on Create & Cultivate’s 2018 100 List as one of 10 champions in wellness.

Born and raised in the Twin Cities, Minnesota, Lauren grew up in predominantly white settings and didn’t see herself reflected in most of her surroundings. After a series of racially-motivated hate crimes ensued on her college community, she began to take leadership roles and creating and cultivating safe spaces for people of color. After college, the stresses of graduate school nudged her to take up yoga. She fell in love with it and when she serendipitously moved to Chicago in 2013 she followed her intuition and took up yoga teacher training one year later. There, the seeds for Black Girl In Om began to deepen their roots within her.

Carrying a 200-hour power yoga training and a 200-hour vinyasa yoga training, Lauren centers deeper breath-body-mind awareness as well as community, self-acceptance, and radical self-love as a yoga guide. She has toured the nation sharing her Self-care and Yoga for Women of Color and rebirth workshops reaching over thousands of people since 2014 with her good vibes and inclusivity.

A natural teacher, Lauren shares her story and wellness expertise to inspire. From keynote talks at the University of Missouri and moderated panel conversations at SXSW to engaging self-care talks at Nike Chicago and expert speakeasys at Wanderlust, 2018 alone has Lauren motivating people from all backgrounds to reflect on their own narratives and get excited about the possibilities of designing their lives and careers on their own terms.

Girlboss, Glamour, mindbodygreen, Teen Vogue, Thoughtfully Magazine, and Well+Good, are a short list of numerous wellness and lifestyle brands Lauren has contributed to. Catch her cover story at CRWN Magazine and past features in ELLE, ESSENCE, Forbes, Saint Heron, and Yahoo Beauty.

Lauren sits on the advisory board of SXSW's Wellness Expo. When she’s not busy creating change, she’s practicing her headstand, making a high-vibrational playlist, or soaking up the sun in tropical climates.

For her FAQ's visit here.


Minimal and understated in aesthetic, [her] uplifting captions and refreshing musings on her blog reach beyond buzzwords; bringing substance and actionable advice to conversations around self-care, sisterhood and mental health while displaying wisdom beyond her twenty-something years.
— LINDSEY DAY, CRWN MAG
Lauren has cracked the code on cultivating a coveted multi-platform brand that continues to build momentum in the $3.7 trillion wellness market. When she speaks, there’s a clear impression that she has a firm grasp on her personal strengths. But, what’s most interesting is how Lauren continues to invest in her own growth and well-being as an essential part of her entrepreneurship journey. Her singular focus is on being a better entrepreneur from within
— Shani Syphrett, Forbes
2017 was scary, and it became abundantly clear that Black women need to take of themselves, and each other. While we as a community have notoriously been not great at making our mental, physical and spiritual health a priority, this year things changed … Lauren uses her platform to uplift and bring together Black women so they can live their best lives.
— Siraad Dirshe, Essence
It’s no secret that the wellness world is overwhelmingly white. Thankfully, Lauren Ash is changing that
— Sabrina Ford, BUST
Ash is a master practitioner of #blackgirlmagic—creating spaces that didn’t exist before, where women of color are drawn to come together to share self-care, beauty, and health intel, and most importantly, to inspire each other.
— Alison Feller, Well+Good
Grounded, poised and overflowing with wisdom; she’s quite deliberately manifested her life’s work - and she wouldn’t think of shrinking from the fact of her influence.
— Lindsey Day, CRWN